Signet Jewelers Limited engages in the retail sale of diamond jewelry, watches, and other products. It operates through three segments: North America, International, and Other. The North America segment operates jewelry stores in malls and off-mall locations primarily under the Kay Jewelers, Kay Jewelers Outlet, Jared The Galleria Of Jewelry, Jared Vault, Zales Jewelers, Zales Outlet, Piercing Pagoda, and Peoples Jewellers, as well as operates online through JamesAllen.com. The International segment operates stores in shopping malls and off-mall locations primarily under the H.Samuel and Ernest Jones brands. The Other segment is involved in the purchase and conversion of rough diamonds to polished stones, as well as the provision of diamond polishing services. As of January 30, 2021, it operated 2,833 stores and kiosks, which include 2,381 locations in the United States and 100 locations in Canada; and 352 stores in the United Kingdom, the Republic of Ireland, and the Channel Islands. Signet Jewelers Limited was incorporated in 1950 and is based in Hamilton, Bermuda.