YouGov plc

YouGov plc provides online market research services in the United Kingdom, the United States, the Middle East, Mainland Europe, and the Asia Pacific. It operates through three divisions: Data Products, Data Services, and Custom Research. The Data Products division offers syndicated data products, which are available to clients on a subscription basis. The Data Services division provides clients with fast-turnaround services. The Custom Research division offers a range of quantitative and qualitative research services. It is also involved in the software development. The company was incorporated in 1998 and is headquartered in London, the United Kingdom.