Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. The company offers data and analytics, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy; Research, an understanding of customers, category, competitors, and capabilities; strategy, plans and executes omnichannel marketing, demand generation and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution, programs and campaigns across multiple channels, territories, and audiences; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as self-service solution through interactive voice response, help centers, online, and via apps and channel technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail markets. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
