TruFin plc provides niche lending, early payment services, and video game publishing in the United Kingdom. It operates through four segments: Short Term Finance, Payment Services, Publishing, and Other. The company also engages in provision of distribution finance products, and invoice discounting; early payment programme, payment control, and market insight services; publishing of video games; and investment activities. The company was incorporated in 2017 and is based in London, the United Kingdom.