Birks Group Inc. designs, develops, produces, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. It operates in two segments, Retail and Other. The company offers designed products, as well as various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, and pearls. As of October 10, 2019, it operated 28 Birks stores in various metropolitan markets in Canada; 1 retail location under the Brinkhaus brand in Calgary; and 2 retail locations under the Graff and Patek Philippe brands in Vancouver. The company also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores and on their e-commerce platforms in the United Kingdom. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in October 2013. Birks Group Inc. was founded in 1879 and is headqua