iMedia Brands, Inc. operates as a multiplatform interactive digital commerce company in the United States. The company markets, sells, and distributes products to consumers through television, online, mobile, and social media in various merchandise categories, such as jewelry and watches, which include silver, gold, and gemstones to simulated diamonds; home and consumer electronics comprising home dcor, bed and bath textiles, cookware, kitchen electrics, tabletop accessories, and home furnishings; beauty products, such as skincare, cosmetics, hair care, and bath and body products; and fashion and accessories, including apparel, outerwear, intimates, handbags, accessories, and footwear. It has access to approximately 87 million homes primarily on cable and satellite systems, as well as offers its products through online at evine.com. The company was formerly known as EVINE Live Inc. and changed its name to iMedia Brands, Inc. in July 2019. iMedia Brands, Inc. was founded in 1990 and is