CarMoney is a Russian fintech service operating as a microfinance organization, while its business model resembles that of a bank: the average check in CarMoney corresponds to the average size of a consumer loan. The service is a leader in the secured loans segment according to the National Rating Agency. The key feature of the business model is the vehicle as collateral: in 2016, CarMoney was the first on the market to launch a service for issuing loans secured by a car, allowing it to remain in the ownership and use of its owner. More than 85% of all loans are issued through its own developed online platform.