United Medical Group is a leading multi-profile provider of premium medical services operating under the brand "European Medical Center" (EMC). The company utilizes a patient-centric approach in its operations, allowing it to offer a full range of diagnostic and treatment services, as well as personalized medical care. As a provider of top-quality medical services, EMC considers the leading international clinics in Europe, Israel, and Asia as its main competitors and historically sets prices for its services in euros.