comScore

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; and Plan Metrix, which offers understanding of consumer lifestyle. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data; and OnDemand Essentials that provides transactional tracking and reporting. In addition, its ratings and planning products comprise Comscore Campaign Ratings for verification of mobile and desktop video campaigns; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. The company also offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.